This ultra-rare discovery, Dean Martin’s earliest known holiday recording, is officially available for the first time this year

Los Angeles, CA (November 14, 2024) – The heartwarming surprises for fans of the legendary Dean Martin continue. After the official global release of his ultra-rare holiday song, “It’s Beginning to Look a Lot Like Christmas” on October 11th, a video of the song premieres today, November 14^th.

This enchanting discovery, recorded during a 1952 radio broadcast in Hollywood, Calif., marks Dean’s earliest known holiday recording and his only recorded performance of this cherished Christmas classic. “It’s Beginning to Look a Lot Like Christmas” transports listeners back to a simpler era, offering a timeless addition to any holiday playlist. Click HERE to view the video now.

The stop-motion, papier-mâché video allows fans to visually experience the magic of Dean’s smooth vocals and a beautiful arrangement that captures the essence of the “King of Cool.” Directed by Stefano Bertelli at Seen Film, the video transports viewers to a snow-filled village for a story of a stray cat and dog finding a home for the holidays.

“It’s Beginning to Look a Lot Like Christmas” is available on streaming platforms from Legacy Recordings, the catalog division of Sony Music Entertainment, in association with Iconic Artists Group. The Dean Martin legacy is owned and managed by Iconic Artists Group in partnership with the Dean Martin Family Trust.

Dean Martin was the consummate entertainer. His easy-going charm and charisma, smooth vocals, and comedic timing made him a star of radio, television, film, and stage who has captivated audiences for decades. Dean’s music continues to resonate across generations, and his legacy as a holiday music icon is undeniable.

His global streaming numbers continue to rise, and his music continues to captivate new generations. In 2023, his version of “Let It Snow! Let It Snow! Let It Snow!” reached the No. 7 spot on the Billboard Hot 100 chart, further solidifying his status as a holiday music favorite. Additionally, Dean holds the most-streamed versions of five beloved holiday songs, a testament to his enduring appeal.